Primary Logo

Trade Dress

Illustrations

Secondary Logo

Pattern

Packaging Render

The goal for this project was to create a logo and overall branding look for Barbie Fun on the Farm, a gardening and farm inspired doll line. This line is part of their Barbie You Can Be Anything campaign which encourages kids to dream big. For this logo the goal was to keep the typography fun and playful while integrating farm and gardening elements.